turn SiGnal’s name change called for new signage and modes of operation. “Everything today is electronic,” said Bill Sintic, Owner. “There is no more faxing all final art sign-off approvals and the like are completed by email.” This is only one of the several changes in the making, all designed to make turn SiGnal an easier-to-work-with business partner.
Changing names turned out to be the perfect opportunity to drive a promotional campaign. Sure to avoid the potholes of “trash and trinkets”, turn SiGnal wanted to show clients their appreciation by investing in high quality items. Themed promotions can mean the difference between a crash and burn campaign or one that gets results. Sticking with the automotive message, one of the elements was a heavy-duty key chain. Key employees’ (no pun intended) business cards were attached.
[Press]